As noted on our website we have started trickling in examples of our packaging design work this month!

Consumer packaging examples are a little tricky in terms of show-and-tell. We take extra steps to make sure we don’t show something that isn’t on-shelf in all of its markets. So that tends to delay when we feel like we can safely show some work.

But now that Father’s Day has come and gone, we are happy to show the first of many examples in packaging design to come. The first example was a Father’s Day promotion for a company that makes wipes, moisturizing creams, and other assorted products for men whom either by choice or genetics are bald.

For Father’s Day, a kit was sold containing many of the popular and useful products also sold separately.

The twist that D&A Design accomplished for this project was to begin aligning the online brand experience with the on-shelf brand experience. If you look at their existing packaging, and then view the website, there is a different experience between the two. We took this promo as an opportunity to begin aligning the two experiences for the overall betterment of the brand. The design shown above and on our website is one of four initial designs presented. The client opted to take the design in a much more streamlined design direction despite our suggestions and advice to stay the “evolving experience” course, but we believe this is a good example of how D&A Design will always yield to what our client ultimately want to do. We might not agree with the final decision every time, but we are humble enough to accept choices and move on to the next project with no hard feelings…at all.

I (Dan) have to note that I first noted this product line a few years ago when I grew tired of using my wife’s moisturizing creams. Surely, I thought, a man who shaves his head can find a product that doesn’t smell like a bouquet of flowers, or freshly-squeezed fruit! I found these products to be just what I was looking for: Products for the man who shaves his head. The products are great, which is why I pursued them to do some design work. I gladly offer this glowing review of the products – it’s good stuff!

- dan