SPS EZpay™ is “the solution for putting school fees online for parent access and easy payments over the internet!.” This service allows parents to pay for their kids’ meals and other school-related fees online instead of sending cash or a check with the kid, and using a teacher’s valuable time collecting it. This service is a huge benefit for parents, as well as school administrators. EZpay integrates into the processes that schools are currently using instead of asking them to bend to EZpay.
When D&A Design talked with the folks at EZpay about who they were, and what kind of persona the brand should cast, words like simple, clean, the best, top-notch service, and efficient came up a lot. So when D&A Design began the conceptualization phase of creating this refreshed brand identity, we decided to cover a lot of ground.
We began by evolving their existing logo (not pictured) into something just a step or two beyond where they currently were in terms of their visual presence. We used school-themed typography, but as we evolved the logo more and more during conceptualization, we gravitated toward the logo above. Intuition told us to include it in our initial idea offering, and it was immediately picked at “The One.”
A few rounds of color exploration gave us the new brand identity, which in turn gave us great direction for creating this new brand’s envrionment. First up was to create a simple tri-fold brochure self-mailer/leave-behind for selling.
Once the new brand environment was created and applied to the simple brochure, D&A Design then handed off all digital assets to EZpay’s web site partners so they would have everything they needed to construct EZpay’s new web site. We kept all lines of communication open through the process with the web partners to make sure they were aware of what was happening so that the EZpay branding goals would no be held up by getting them up to speed once D&A Design’s work was complete. The end result will be a great brand that is consistent at all points of touch.
Tags: branding
