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We met Na & Associates through a mutual contact, and soon began talking about the goals and aspirations this Blue Ash, Ohio CPA was aiming for. It became clear that one of the first and most appropriate things to do is give their existing brand identity a refresher.
Not reinvent itself, not start-from-scratch, but simply refresh it – make it look new, fresh, bold, and the face of the new efforts Na & Associates had planned to implement.
The main element of the existing brand identity was the seal. Within the seal of the previous logo held all of the wording, crammed in quite tightly, and repeated several times over in order to fill the space.
D&A Design began by taking “Na & Associates” out of the seal, and creating a visual hierarchy so that the new brand identity had balance and maintained strength.
After several intial options were presented, and a few rounds of changes after, we arrived at the new logo above, and are now applying it piece by piece to print and web. While we did not create Na & Associates’ website, we do have on the radar a few changes coming that will give this new logo a place of belonging to all of the points where clients and prospects see it.
