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A thought or two on tourism branding:
Several years ago I designed marketing materials for the convention and visitors bureau (CVB) of a smallish mid-west city. The CVB was well-managed and resources were strategically used in efficient ways. The design firm I worked for at the time did a fantastic job of equipping our CVB client with a plan and branded marketing materials to support the plan with the goal of “putting heads in beds” and otherwise bringing people to the city/area.
