Creating a brand identity for a new line of healthy snacks for kids is a venture into understanding the minds and buying habits of two audiences: Kids and parents. The kids are the key influencers, the ones who we first needed to make “healthy” look not so serious. We needed it to look fun and unguarded. But “healthy” is precisely the most important aspect of these new snack foods from the parents’ perspective, so we opted to make “Healthy” the larger of the two main words for the identity, so that parents would know that these snacks are actually good for the kids.
Not only that, but good for the parents, too! Many parents are not just the buyers of kids snack foods, but consumers as well. Healthy Attitudz wanted to play off of that, and for future consumer packaging we will be playing with these aspects of the brand to a greater deal.
In the meantime we are working on other points of touch as Healthy Attitudz builds a strong brand.
