It has been a while since we last posted, but for good reason: We have several projects that have been in the works for months which are coming to a close, and that means the work has been frenzied at times…leaving no time for blogging (which is a nice problem to have!).
Today, though, one of the aforementioned projects has arrived. We are very pleased to have launched the new website for Eastgate Graphics, a Cincinnati-area provider of rigid packaging decorating services, pre-press and packaging design services, as well as printing inks and supplies.
We find their business to be fascinating. The shrink-sleeve package decoration process, alone, is a fantastic use of packaging structure space for branding, and the processes Eastgate Graphics uses to do what they do are as “green” as they can be.
Take a stroll through the new website, and take a look at their work.
As for what D&A Design did on this site, we worked very closely with Eastgate Graphics to create a new website that told the story of who they are and what they do. It was a challenge because they do so much! But once we distilled the information down, we came up with a simple-yet-effective design solution that allows visitors to navigate directly to the areas they want to see. Once at their destination in the site, they are able to see specific examples of each category – either literal samples of packaging, or conceptual imagery depicting the work that Eastgate Graphics does.
D&A Design also shot all of the product photos, color-corrected them, outlined each one, and put them individually into the design. This was a time-consuming and tedious task, but well worth it. The work Eastgate Graphics does is beautiful, and we wanted it to look as good as possible on the site.
We will be updating the site in the months ahead. First up is creating content for the “Resources” page. Look for updates on that soon.
~ dan ~
