New Name, New Blog

June 17, 2010

I have a brief announcement to make that has big implications:

D&A Design is changing its name to Brand Shepherd
(effective immediately).

We have put a lot of time, thought, and energy into renaming and rebranding our little corner of the design and branding world, and we feel that now is the right time for this change. With the name change comes an all-new web site, too. We invite you to take a look:

For those who want a detailed explanation we’ve tried to answer any and all questions here.

Probably the most practical information to share concerning this blog is that our new web site will also be home to our new blog. Please update your RSS feed and bookmark.

We do plan on keeping this blog up – it still attracts a lot of visitors for the content we’ve posted.

We are very excited about having a new name for our business that more accurately communicates what we’ve been doing all along.




Big News On The Horizon

May 30, 2010

This year is shaping up to be a year of significant changes for us. In the coming weeks we’ll have news regarding our business that we believe is going to help us better serve the businesses we work with.

I don’t mean to be cryptic here, but here’s a video that is fun and relates (conceptually) to the big news to come. 🙂   Stay tuned!

We are different.

May 7, 2010

When we say we’re different than a lot of design shops it sometimes lacks context. Consider this excerpt from an AdAge story about how PepsiCo has put their $25m Tropicana account up for review context:

“After the rollout of that packaging — which scrapped the iconic image of an orange with a straw sticking out, and was the brainchild of controversial design guru Peter Arnell — sales of the Tropicana Pure Premium line fell 20% in a matter of a few weeks between January and February 2009, costing the brand tens of millions of dollars.”

The scrapped packaging work was beautiful…to designers.

The buying public rejected it. Why? Because someone decided to put lofty design standards above common sense.

When D&A Design says, “We listen, think, create, and serve,” we are setting ourselves aside from design shops like the group that made such a huge blunder with Tropicana. To be blunt:  There is no such thing as objective “good design.” There are no standards that a designer can look to and know his or her design meets. We are in the business of aesthetic opinions, personal tastes, and what’s best for the brand.

We certainly wish PepsiCo and their design group success, and hope they’ve experienced a wonderful teachable moment.

As for us, D&A Design will continue to Listen, Think, Create, and Serve. It’s a process that has served us well; it’s why we ware different, and why our clients like that we’re different. 🙂


A look under the hood

February 2, 2010

With last month’s launch of our sister company, Brand Shepherd™, completed we thought it would fun to post a little look under the hood of sorts… what’s going on around D&A Design.

How sweet it is! We have begun work on a brand identity and packaging for a line of raw honey and honey-related products. Show-and-tell should be ready in a month or so. Really enjoying the process, and learning all about beekeeping.

Who’s keeping score? Another consumer packaging design project is about halfway completed. Next week a photo shoot in Palm Springs, CA gets underway for this project. We can’t wait to get those images into the new packaging we have designed. This product is going to really pop off the shelf.

PR, Marketing, and… Advice? Yes! Go check out a site we just launched for Cincinnati-based PR firm, Marketplex. A small firm with loads of experience, Marketplex has a very useful service for small business owners:  Advisory Boards. Get in touch with owner Tom Besanceney – you’ll be fascinated by the process. We’re going to get some marketing initiatives started soon to let folks know about what’s going on with Marketplex.

35,000 reasons to visit Chillicothe, Ohio. In mid-January the 2010 Visitors Guide was printed for Chillicothe, Ohio… 35,000 of them! This year’s guide will really stand apart from other guides at Ohio travel pavilions. We visited a few pavilions to stare down the competition and see how we could make Chillicothe stand out. Mission accomplished.

The politics of design. This month D&A Design has begun working on our first entry into the world of politics by working with a local candidate on creating some well-branded materials. Love or hate him, Barak Obama changed branding in politics forever. A serious candidate can no longer go with whatever a design novice creates. Branding has power.

Sit, Ubu, sit. Good dog. How could we post a look under the hood without mentioning Dinovite?! We recently worked on a project where web banners were paired with streaming radio commercials. The banners take you to a landing page where you can learn all about Dinovite Liquid and/or get right to the buying. We continue to be blown away by how much Dinovite lets us design for them – they are great people to do great work for, and our D&A Design’s border collie, Jake, has benefited from their products for almost 2 years.

Lots of show-and-tell on the horizon. We feel that 2010 is literally the time, day by day, for the businesses who want to get serious about their image to do so and take advantage of vulnerable market share. The Great Recession may or may not be over, but there are big chunks for the taking for businesses with a well-honed image and message. Get in touch if you’d like talk with us about how we can help make that happen.


A few words to entrepreneurs…

January 16, 2010

D&A Design will never be “too big” to work with entrepreneurs and inventors. We would even go so far as to say that we are the perfect partner for entrepreneurs and inventors. Every new product or service needs a logo or identity, a web site or brochure. Let us help!

We work with entrepreneurs and inventors regularly to develop their logo and identity, web site, packaging design, and other resources associated with trying to launch a new idea. In other words, we “get” you, the entrepreneur.

No matter where the idea is in development we’re open and available to talk about your ideas and dreams, and how we can help make them happen.

Dinovite Featured in Cincinnati Business Courier

January 11, 2010

The Cincinnati Business Courier featured Dinovite on their web site and on their CET television show.

Check out the printed story here.

Or watch the story here.

Congrats to our friends at Dinovite! We love working on these brands and with these people.

Dinovite To Go!

November 14, 2009



This project brought together 2 projects we’ve been working on for Dinovite. The first project, which we’ll post about soon, was to a total brand refresher for the Dinovite brand family. That process allowed us to really take the brand family to a new level of consistency, and the updated packaging will be rolling out as is needed.

This project, however, allowed us to roll out 4 of the updated identities at once: Dinovite To Go single serving pouches! (click here to go to the store)

These bags are roughly the size of a vending machine bag of potato chips, and each bag contains a single serving of your pet’s favorite Dinovite supplement. These are great for traveling, or if you leave your pet with a sitter while you’re out of town.

More to come soon!